Paramount Global today announced a new brand positioning and trade campaign around the tag ‘Popular is Paramount’ to reflect “the company’s indisputable strength in making popular…
today announced a new brand positioning and trade campaign around the tag ‘Popular is Paramount’ to reflect “the company’s indisputable strength in making popular content and content popular for every audience.”
Directed to the advertiser, distributor, investor and creative communities, the campaign was produced in-house and will run through the summer of 2023. It features Par’s biggest IP, aiming for “eye-catching declarations of content leadership in all genres and formats, including film, television and streaming.” It will roll out across owned and paid media, as well as “high-impact” out-of-home placements in New York and Los Angeles.
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