No annual subscription for Polestar.
Polestar is offering an over-the-air software update that boosts the electric Polestar 2’s performance by 68 horsepower. And rather than lock it behind an annual paywall as other automakers have done, the Chinese-Swedish company says it will only charge a one-time fee of $1,195.
After paying for the upgrade, customers’ Polestar 2 EVs will see a zero to 60mph acceleration reduction to 4.2 seconds. The company says the additional power and torque will primarily be felt at speeds between 44 and 80mph, “resulting in even, rapid mid-range acceleration.” Zooming from 50 to 75mph will take just 2.2 seconds — a whole half a second quicker than a standard dual-motor Polestar 2.
Polestar says it wanted to avoid the “hassle of a subscription” in its reasoning behind offering the update as a one-time fee. Meanwhile, other automakers are showing an increasing willingness to lock certain options and performance upgrades behind an annual paywall. Mercedes-Benz, for example, recently said it wouldhave fallen in recent years
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