Beer at FIFA World Cup matches in Qatar. ❌🤯 9WWOS FIFAWorldCup
“For many fans, whether they don’t drink alcohol or are used to dry stadium policies at home, this is a detail. It won’t change their tournament," Evain wrote on Twitter. “But with 48 to go, we’ve clearly entered a dangerous territory — where ‘assurances’ don’t matter anymore.”
Qatar’s government and its Supreme Committee for Delivery and Legacy did not immediately respond to request for comment. Budweiser’s parent company, AB InBev, pays tens of millions of dollars at each World Cup for exclusive rights to sell beer and has already shipped the majority of its stock from Britain to Qatar in expectation of selling its product to millions of fans. The company's partnership with FIFA started at the 1986 tournament and they are in negotiations for renewing their deal for the next World Cup in North America.
AB InBev’s deal with FIFA was renewed in 2011 — after Qatar was picked as host — in a two-tournament package through 2022. However, the Belgium-based brewer has faced uncertainty in recent months on the exact details of where it can serve and sell beer in Qatar.
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