Queensland Fire and Emergency Services has launched legal action after a female cricket team tried to trademark its own name.
The Queensland women’s cricket team is on the back foot after an attempt by the state’s fire and emergency services to prevent them trademarking their 25-year-old name.
A Queensland Cricket spokesman said the organisation had been progressively working to protect its intellectual property and, as the women’s game became more professional, it felt the need to safeguard the Queensland Fire brand.Citing legal sensitivities, QFES declined to comment on the case, nor would a spokesman reveal how much the government agency had spent on the exercise.
“If there’s no overlap between two businesses and they’re in different fields, and there’s no consumer confusion, then both can have the same or similar trademark. That happens a lot. Queensland Cricket’s trademark application specifically outlines several uses of “Queensland Fire”, including the use of the name on clothing, sports equipment and in gaming, among other applications.
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