David Tudehope packs up a small group of his employees and they spend two weeks to “go deep” into the next trend. Listen to his story on the How I Made It podcast for free.
David Tudehope quit his banking job at 25 to found a start-up targeting markets he thought were “underserved and overcharged”.
“One of the most important dynamics of the last 28 years is, as new tech trends develop, how do you pick up on those tech trends? You can’t back every one. So, which ones do you choose to back and go hard on making success of?”Tudehope, 54, deploys a process the company calls the Noah’s Ark formula. And it takes time. A lot of time. Tudehope packs up a small group of key experts from across the business, and they spend two weeks to “go deep” into understanding the trend.
“We talk to people, visit people in the businesses like ours. We talk to some suppliers, we talk to end customers, we talk to consultants. We go for a couple of weeks.” Last month it revealed it would deliver earnings before interest, tax, depreciation and amortisation at the higher end of its guidance for between $85 million to $88 million, marking eight consecutive years of earnings growth.
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