Sir Jim Ratcliffe wants Man Utd to become like Real Madrid and aims to see more of their squad valued at a higher price.
Wanting to be more like Real Madrid is a target almost every football club in Europe would aspire to at the moment. Champions of Europe for the sixth time in 11 seasons, playing in one of Europe's most stunning stadiums with a young squad that looks like it can only get better. There is a lot to like.
But gradually they have edged away from the model of signing superstars. Now, they have a squad that has been created via a two-pronged strategy. Signing experienced players on free transfers and spending on young players with room to develop. It has become an almost unbeatable strategy. Only Bellingham cost more than €100m but according to respected German website Transfermarkt, six of the squad are now worth nine figures, including Camavinga, Tchouameni, Rodrygo, Bellingham and Vinicius.
That regression tells a story. That players tend to depreciate in value at Old Trafford rather than see value added to them. Fernandes is the one player who has clearly improved at United in recent years. That means United need a coaching staff capable of improving players and developing a game plan that allows them to thrive on the pitch. For now, Ineos have backed Erik ten Hag as that man.
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