‘Really weird and really beautiful’: why the jellyfish is 2024’s unexpected style icon

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‘Really weird and really beautiful’: why the jellyfish is 2024’s unexpected style icon
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From reflective satin red carpet dresses to tentacle-reminiscent hairstyles, the invertebrate seems to be setting the tone this year

. And they are made up of 95% water. Yet, for creatures that don’t have brains, hearts, or lungs, we sophisticated humans draw an awful lot of inspiration from them. From fashion to interiors, the jellyfish has somehow propelled its way on to the collective creative moodboard this year.in a reflective satin Giorgio Armani Privé dress on the red carpet in Cannes this week. At the most recent Cos show in Rome, the final dress seemed to waft down the catwalk on a tide.

“I think people are recognising that they’re really weird and really beautiful,” says Abigail McQuatters-Gollop, marine conservation ecologist and associate professor in marine conservation at Plymouth university, of the current mainstreamification of the invertebrate. “They come in all different sizes and all different shapes and all different colours.”

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