Data from Cardify and Klaviyo reveal how people really feel about the metaverse, cryptocurrency and NFTs.
, nearly half admitted they don’t know what the metaverse is and 17 percent believe that it is just Facebook. Of those aware of the metaverse, a staggering 78 percent said they believe it’s “marketing hype,” while 14 percent reported they believe the metaverse is a virtual shopping site.
An additional 30 percent of those aware of the metaverse said it’s “an augmented reality world” and 27 percent said it’s “the future of the internet.” Meanwhile, a similar report from Cardify, the consumer data insights company, also found a general lack of understanding of the metaverse, NFTs and cryptocurrency. The company’s research aims to understand what NFTs mean for the everyday public and looked specifically at Millennial and Gen Z consumers.
So, what do people understand about NFTs? In its survey, Cardify found for 56.7 percent of the general population and 41.5 percent of crypto owners, the answer is “very little or nothing.” In fact, only 32 percent of the general population were able to correctly define an
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