When new versions are unveiled this week only ‘pro’ models will get chip upgrade, analyst reports
The invitation to Apple’s latest iPhone launch event on Wednesday, at which the company is expected to reveal new versions of the iPhone andThe company’s event invitations frequently contain a gnomic hint at the forthcoming news, usually only visible in the rear-view mirror. But while some of the company’s expected announcements are likely to elicit a sense of amazement, they may not all be in the tone that Apple’s marketing team would hope.
While the more expensive iPhone 14 Pro will contain A16 Bionic chips, continuing the company’s long-running approach of debuting new silicon in a new iPhone, the cheaper iPhone 14 won’t, according to reports from the analyst Ming-Chi Kuo. The company has struggled with the chip shortages faced by much of the rest of the industry, as well as supply chain disruption due to continued Covid lockdowns in China and geopolitical tension between Taiwan and Beijing.
As well as solving supply constraints, continuing to use the older chip in the cheaper phones would further differentiate the two iPhone lines in the eyes of consumers. When Apple first introduced a higher-tier iPhone model, with the iPhone X, the distinctions between it and the cheaper iPhone 8 were clear, with everything from the screen size, design and presence of Face ID differing.
But while it survived for two years, the company was reportedly disappointed by the sales figures, and will not be bringing the device back for a third year.
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