Samsung has launched the Galaxy S25 series, featuring a significant shift to Google Gemini as the default AI assistant, replacing Bixby as an optional choice. The new phones boast refined design elements, a powerful Snapdragon 8 Elite chipset, and long-term software support. Notable upgrades include enhanced AI capabilities showcased through collaborations with Google, a streamlined OneUI 7 interface, and a range of new accessories, including a unique Crocs collaboration.
Samsung announced a trio of new Galaxy S smartphones, as well as an upgrade to its on-device AI platform, at an event in California early on Thursday morning.
Samsung’s latest phones have bolder black rings around their camera lenses, but otherwise look very familiar. Hardware-wise the Galaxy S25 and S25 Plus phones appeared essentially unchanged from last year, though Samsung said they are slightly thinner and lighter. The phones feature the same displays and the exact same camera setup, though visually the lenses now have thicker rings around them.Compared to last year’s S24 lineup, these are functionally the same phones but with a new chipset — Qualcomm’s Snapdragon 8 Elite — and some slightly different colour options.
“With the introduction of our Galaxy S25 series, we’ve built-out AI leadership to deliver market-leading smartphone features that will enhance everyday life, with benefits tailored to Australians’ unique lifestyles,” he said.“Our research reveals demand for mobile AI is quickly rising; and the S25 series aims to exceed that consumer expectation.”
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