Hybrid public broadcaster SBS is allowing viewers to avoid gambling, alcohol, and fast-food ads on its digital streaming platform SBS On Demand. The initiative aims to promote responsible advertising practices and will be implemented in the first quarter of 2024.
Hybrid public broadcaster SBS is introducing controls for viewers to avoid gambling, alcohol and fast-food ads on its digital streaming platform SBS On Demand as part of its responsible advertising practices.
“We’re not judging the products, as evidenced by the fact that we have launch partners in those categories. What we’re saying is that our commercial clients have an incentive not to advertise to people who have expressed a view about their products.”Tabcorp general manager Vanessa Sanford called it an innovative initiative “that ensures advertising reaches a receptive audience”.
SBS serves its audience a much lower ad load than its commercial competitors – about five minutes an hour, close to three times less. The gambling sector has spent exponentially more on advertising over the past decade. In 2022, gambling companies spent $310 million on advertising, half of that on commercial television. Wagering firms typically spend a lot on advertising during coverage of major sporting competitions such as the AFL, NRL and Melbourne Cup due to the mass reach and target audience viewing those events.
SBS On Demand Streaming Platform Advertising Gambling Alcohol Fast-Food Responsible Advertising Personalisation Audience Control Tabcorp
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SBS On the Money: Early warm weather sees record consumer spendingdespite the rising cost of livingRetail sales hit a record in September as warmer weather saw consumers bring forward some purchases, but will it add to the case for an official interest rates rise? SBS Finance Editor Ricardo Gonçalves speaks with AMP Chief Economist Shane Oliver for more, along with Stuart Roberts from...
Read more »
SBS remains home of the FIFA World Cup™, secures exclusive FIFA World Cup 2026™ rightsSBS will remain the home of the World Game - with the national broadcaster today confirming it has secured the exclusive rights to the FIFA World Cup 2026™.
Read more »
Apple Introduces New MacBook Pro and iMac with Faster and More Efficient ChipApple has unveiled new MacBook Pro laptops and iMac all-in-one PCs featuring a new chip that offers significant speed improvements and power efficiency. The chip, called Apple Silicon M3, utilizes 3 nanometre technology and boasts impressive specifications. The new chip will be available in three variations, with different core counts and memory capacities. Apple plans to incorporate the chip into more of its products in the future.
Read more »
SBS Secures Exclusive Rights to Broadcast 2026 FIFA Men's World CupSBS, the hybrid public broadcaster, has secured exclusive rights to broadcast the 2026 FIFA Men's World Cup, which will be hosted across the United States, Mexico, and Canada. The deal allows SBS to retain both broadcast and digital rights to the expanded tournament featuring 104 matches and 48 national teams. SBS has been the home of football on Australian television for almost 40 years.
Read more »
How to watch the 2023 BMX National Championships LIVE on SBSThe three-day festival of BMX racing will be shown live and free on the screens of SBS from Shepparton, Victoria.
Read more »
SBS Secures Exclusive Rights to Broadcast 2026 FIFA Men's World CupSBS, the hybrid public broadcaster, has secured exclusive rights to broadcast the 2026 FIFA Men's World Cup, which will be hosted across the United States, Mexico, and Canada. The deal allows SBS to retain both broadcast and digital rights to the expanded tournament featuring 104 matches and 48 national teams. SBS has been the home of football on Australian television for almost 40 years.
Read more »