It has nothing to do with medicine. Instead, its advertising business – retail media – spans everything from an in-house ad agency to television and radio.
It’s the secret weapon that will help buoy Chemist Warehouse’s earnings if the competition regulator gives the pharmacy giant the green light for an $8.8 billion reverse takeover of Sigma Healthcare.
Like many other major retailers, Chemist Warehouse uses its stores to advertise its suppliers’ products to shoppers near the point of sale – while clipping the ticket itself.
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