WEATHERING THE 'STORM': Expert explains Snapchat's 'deep' staffing cuts
Tech analyst Pete Pachal discusses Snapchat and its plan to lay off 20% of its workforce as they prepare to launch their ad-supported subscription tier on ‘Mornings with Maria.’Thursday, tech analyst Pete Pachal discussed social media platform Snapchat's controversial decision to slash 20% of it's staff in preparation to launch it's ad-supported subscription tier.
And it's actually it's sort of found its audience. But think about this. The overall digital advertising market is obviously getting cut back. So if you have advertising spend, if you have a digital advertising budget and you're looking at all these networks, where are you going to cut? And I think that's sort of fundamental question of like, what is Snap? What is it for? Who is its audience? You know, it's one of the first things you go for in your budget.
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