ANALYSIS: 'Spreadability', duet videos and bad actors: The trio of factors that makes TikTok videos so hard to remove
Schools and child safety advocates have warned parents to be alert for the possibility their child may see — or may have already seen — the video if they are a TikTok or Instagram user.
The sad reality is users will continue to post disturbing content and it is impossible for platforms to moderate before posting. And once a video is live, it doesn't take long for the content to migrate across to other platforms. Pointing the finger at individual platforms such as TikTok won't solve the problem. What's needed is a coordinated approach where the big social media giants work together.Post-moderation means even the worst content can be published. Either the platforms identify it with machine learning systems, or users report it to be processed by human moderators. But it can be live for five minutes, an hour or longer.
Once a video is up, it can be downloaded by bad actors, modulated to reduce the chance of detection by content moderation machine learning systems, and shared across multiple platforms — Reddit, Instagram, Facebook or more. These bad actors can cut the video slightly differently, edit it within harmless material, put filters on it or distort the audio to make it difficult for the content moderation programs to automatically identify disturbing videos. Machine learning with visual content is advancing but it's not perfect.
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