The new agreement comes as competition for content is tight and securing a funnel of premium content is incredibly valuable.
The Australian market has become highly fragmented since Stan’s launch in 2015, and Netflix following soon after.
Disney, Amazon and Foxtel all launched services in the following years, and many in the market believe there will need to be a rationalisation of the number of services.Stan has deals with Lionsgate, Metro Goldwyn Mayer, Paramount and NBCUniversal. Comcast-controlled NBCU is in market again looking to stir up a battle for its content deal, after delaying the launch of its own service Peacock,
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