Starbucks advertising sign bid for Shrewsbury roundabout fails at appeal

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Starbucks advertising sign bid for Shrewsbury roundabout fails at appeal
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Owners of a 'hidden' service station on the outskirts of Shrewsbury have lost an appeal to put a giant advertising sign near a major roundabout.

Owners of a "hidden" service station on the outskirts of Shrewsbury have lost an appeal to put a giant advertising sign near a major roundabout.The Emstrey roundabout, with the land for the pole on the left. Picture: Google Maps

An application for a non-illuminated double-sided sign for the Starbucks coffee shop at Thieves Lane was made to Shropshire Council which rejected it in October. It was the second attempt to get a sign erected, the first one being for an illuminated sign. Mr Mohammed Tayab of Euro Garages then appealed to the Planning Inspectorate which sent an inspector to visit the site on January 17.

"The Starbucks premises have an existing totem sign which may be glimpsed behind roadside trees when viewed along Thieves Lane, but that sign is not clearly visible from the Emstrey roundabout The proposed totem sign would not provide any details of the location of the Starbucks premises or how it could be accessed from the Emstrey roundabout."

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