Drink's co-creator, Peter Dukes, reveals the origin story of pumpkin spice craze.
the 20-year anniversary of the creation of the beverage that changed the way the world sees pumpkin-flavored drinks.
Before the PSL hit the market, Dukes said most food stores carried a limited selection of pumpkin products."Walk down a grocery aisle now, and you can see the entire aisle on both sides filled with pumpkin spice products," he said. Before the pumpkin spice craze, Starbucks focused on leveling up its menu with unique items after seeing successful peppermint mocha sales during the 2002 holiday season.
The seasonal drink launched on Oct. 10, 2003, in 100 Starbucks stores between Washington, D.C., and Vancouver, B.C.STARBUCKS PROFITS BEAT ESTIMATES, SHARES DIVE ON OUTLOOK In 2014, Starbucks released the official @therealPSL Twitter account, which today has more than 82,000 followers on X, formerly known as Twitter.Customers including celebrities and content creators began posting on Instagram, Twitter, Vine and other platforms to share their PSL love.It was even added to the dictionary by Merriam-Webster in September 2022. It defines it as "a mixture of usually cinnamon, nutmeg, ginger, cloves and often allspice that is commonly used in pumpkin pie.
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