We're living in a snack multiverse of madness.
Once again, the world has rallied around a concept that deserves our undivided attention: snack food synergy.
Taco Bell and Cheez-It have partnered to test out an innovation in fast-food flavor: the Big Cheez-It Tostada. Featuring a Cheez-It 16 times its original size, the menu item places the giant cracker under a hill of seasoned beef, lettuce, tomato and cheddar cheese. The item also is topped with a dollop of reduced-fat sour cream because you have to cut back somewhere, of course. This item only cost $2.49, meaning you can fund a cheesy feast for a family of four for just about $10.
“There are few things that everyone can agree on … but the iconic flavors from Taco Bell menu items and Cheez-It snacks appeal to all,” Liz Matthews, chief of food innovation for Taco Bell, said in a press release. We concur.In addition to its new tostada item, Taco Bell also is taking that embiggened Cheez-It to adorn another one of its signature treats.
The Big Cheez-It Crunchwrap Supreme is all its title implies, tucking that big ol' Cheez-It inside a grilled tortilla and surrounding it with beef, nacho cheese sauce, sour cream, lettuce and tomato to form a bundle of bliss you can easily carry with you on a walk through the park with loved ones, or even a jog. This digital exclusive can be purchased for $4.29 through the Taco Bell website and mobile app.
Reaction to the news has been almost universally positive — if not tinged with a little bit of delicious desperation. Users across the country are already clamoring to try to this cheesy, beefy bounty, but, for now, it's only available at one single location in Irvine, California.“I’ve never seen the teen more enthusiastic than describing the Taco Bell Cheez-it Crunchwrap to me this morning,”
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