The consumer group says Tesco does not explain the unit price of deals clearly enough to shoppers. Read more:
The Tesco Clubcard is a loyalty scheme that offers members discounted prices on products.
Which? head of food policy Sue Davies said given the backdrop of a cost of living crisis, supermarkets should not be cutting corners. A spokesperson for Tesco said the company had sought advice and approval from its local trading standards office in Hertfordshire where its headquarters are based.
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