Australian new-vehicle sales reached a record year, but several brands experienced significant declines. Tesla, the previous market leader, saw the largest drop in delivery numbers, followed by MG. Other brands, like Jeep and Subaru, also saw substantial declines. The article analyzes the reasons behind these sales slumps, including model changes, price adjustments, and anticipated updates.
Australian new-vehicle sales were up in what proved to be a record year, but it wasn’t all sunshine and roses as many brands posted significant sales declines. There are two different ways at identifying the market’s biggest losers: by looking at the difference in the number of deliveries between 2024 and 2023; and by looking at the percentage decline in sales. Looking at the latter reveals some expected suspects, with Jeep for example posting another significant decline.
New vehicle sales hit record high, but slump expected soon
AUSTRALIAN AUTO MARKET AUTOMOTIVE SALES TESLA MG SUBARU JEEP ELECTRIC VEHICLES
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