Thanksgiving flight bookings are down from 2019, but higher fares lift revenue
A jump in fares this year hasn't deterred many consumers from booking flights this year.Chicago O'Hare International Airport. Nov. 9, 2022Consumers have booked fewer flights for Thanksgiving week than they did three years ago, before the Covid pandemic, according to Adobe data released Thursday.
Domestic bookings are down 7% from the same point of 2019, but high fares have translated to a 3% increase in revenue. Air travel demand has been resilient this year, despite high inflation and a particularly sharp rise in fares, helping airlines more than make up for a surge in fuel and other costs."The slower bookings growth indicates that some consumers may be waiting to see if prices come down materially, while others may pursue alternate forms of travel, such as by car or train," Adobe said in its report, which looked at online bookings of the six largest U.S. carriers.
Consumers have spent $76 billion on flights online this year, up 17% from 2019, Adobe said. Bookings rose 5%, showing a chunk of the increase was due to higher fares.
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