Our guide to what’s new on the streamers and free-to-air in Australia this month.
My streaming industry antennae are up. Earlier this month Apple TV+ and Amazon Prime announced that in America the former will be available as an add-on subscription through the latter. Basically, Prime subscribers can stay on the Amazon system, but pay to have Apple TV+ and all its content present as a viewing option on the user interface.
While this initiative isn’t available in Australia, the message is clear. When two of the five largest companies in the world co-operate on streaming, it’s obvious that strategies are changing. For decades, Americans favoured the cable bundle: one monthly charge got you cable or satellite access to a spectrum of channels from rival networks that featured scripted hits, live sports, news, reality shows and more. Consumers had one cost, and the participants quietly split the proceeds in private. That’s where I think streaming is heading. Consumers will be offered subscriptions to multiple platforms for one fee and one log-in, presumably with a discount for stacking services together.
In the meantime, the individual streaming services are gearing up for a promising month, albeit with different focuses. Paramount+, for example, is debuting two major new shows headlined by established stars as a ruthless killer planning a major hit while being pursued by authorities.
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