In this large-scale study of military performance measures, negative words — like selfish, passive, and scattered — were much more frequently applied to women.
We like to think of ourselves as unbiased and objective in our employment decisions, but with two equal candidates, who are you going to promote? Someone who is described in their performance evaluations as analytical or someone who is described as compassionate? On the other end of the employment spectrum, if you’re downsizing and have to fire someone and the two people in jeopardy are very similar, who are you going to fire? Someone perceived as arrogant or someone perceived as inept?...
The military provides an interesting and significant setting to evaluate gender bias as it is a long-standing and traditionally male profession that has, over several decades, worked to eliminate formal gender segregation and discrimination. For performance evaluations specifically, the military has long been predicated on meritocratic ideals of fairness and justice providing equal opportunity regardless of demographics.
We also looked at which specific attributes were more often assigned to men and to women. This gives us a better idea of how gendered language is employed in leader evaluations. The most commonly used positive term to describe men was analytical, while for women it was compassionate. At the other extreme, the most commonly used negative term to describe men was arrogant. For women, it was inept.
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