A young man named Aris Yeager created an online persona called 'The European Kid' on TikTok and Instagram, depicting the life of a spoiled rich kid. His videos, featuring exaggerated displays of wealth and entitlement, went viral and amassed millions of followers.
A rich kid stands in the doorway of a marble-lined bathroom, a mobile phone pressed to his ear. His face is strained. He’s yelling and waving his free arm. He swears in French, very clearly having a tantrum, with his father on the line, over money for a trip to Miami. “Papa! It’s expensive! The people there, they spend money!” he yells in accented English.
“I need 10,000!” Aris Yeager, back then a business major at Northeastern University, starred in the video, mimicking obnoxious behaviour he had witnessed by a wealthy friend. He uploaded the 21-second clip to TikTok in May 2022 with the title “When ur rich international roommate asks his parents for money”. Aris Yaeger, also known as “The European Kid” on TikTok and Instagram, outside his apartment building in New York.The clip went viral, and Yeager, 24, realised he might be on to something. He created a social media account called The European Kid and an online persona, Louis, the spoiled son in an ultra-rich European family who flaunts his wealth to bully his way into chic nightclubs, push into exclusive parties and sail through the notoriously difficult co-op board process to buy a New York City apartment. A rich kid walks into a fancy Italian cheese shop in New York, picks up an entire wheel of parmigiano and lugs it towards the counter.“I’m buying it,” the rich kid answers as other customers look on, appalled. “I know it’s $2000. Do you think I can’t afford it?” With every post, the clicks kept coming. The European Kid amassed millions of followers and billions of views on TikTok and Instagram. New York is awash with influencers strip-mining the city’s restaurants, nightclubs and subway cars for social media content. Some manage to reach the heights of internet fame by doing nothing more than using the city as a scenic backdrop to ask strangers how much they pay in rent, or to quiz couples about how they me
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