‘The future looks bright’: talk turns to how Australia must capitalise on Matildas’ World Cup success

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‘The future looks bright’: talk turns to how Australia must capitalise on Matildas’ World Cup success
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The Matildas have played their part in raising the profile of football but for everyone else the hard work starts now

, who had momentarily breathed life into the game with a stunning goal, was also searching for the positives. “It’s been hopefully life-changing for women’s football in Australia,” Kerr said.and viral social media content this World Cup have offered glimpses of a world where women’s sports are equal with their male counterparts, and an Australia where football rules. “There’s no argument now that people aren’t interested,” Catley said. “People are interested. The numbers are there.

The hard work starts now. How does the governing body and its state and territory affiliates convert this palpable enthusiasm for women’s football into government and commercial dollars, ongoing media interest and sustainable fan attention? How, in other words, do they make this football fever stick?Photograph: Zac Goodwin/PA

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