Usually closed at midnight, the ice cream shop was packed, the room a mix of an under-30 crowd that traveled far and wide. (via EaterNY)
— with the goal of “breaking bread,” between artists and fans, according to its website. Or rather, scooping ice cream with music as the topping. “It’s a win-win for us,” said Mohan Kumar, co-founder of OddFellows. He felt that given George’s passion for up-and-coming artists and his big social media reach, he was the right person to do these types of shop takeovers.
Throughout the night at Sundae Sauuce, partygoers — a mix dressed in jerseys, perhaps just for the look, and crop tops — turned iPhone flashlights on against the glass display case to read the available ice-cream flavors in the dark. After they got their orders, in flavors like cookies and mint, kitchen sink , or a version with maple, they pushed their way into the crowded middle of the room, where the scoops dripped onto their sweaty bodies, while others exchanged sample licks.
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