Rose Valente loved women's sport, but struggled to find it on the screens at traditional sports bars. So she created her own.
Rose Valente was tired of feeling judged for wanting to watch women's sports at traditional bars. So she created her own.After working for FIFA during the 2023 Women's World Cup, doing transport administration and shuffling famous football people around the country, she experienced a huge emotional come-down once the tournament was over.
"My whole life, I've worked in hospitality. I did fine dining, I ran weddings, I worked in cafes and restaurants. But my focus has always been on customer service: making sure people are enjoying what I'm offering and having a great time. "Six months later, I was in Sydney inspecting places. Before I knew it, I had a financial plan, I was talking to my accountant. It's been about nine months since I started thinking about it, and now here we are."
Hundreds of fans flooded in, signing up for foundation memberships to have their names written on one of the upstairs walls, while others paid to sponsor particular areas of the bar such as tables, benches, and even toilet cubicles. "The community is so wholesome. It has been so supportive. And I think if you're doing something positive, the community gives back to you; we all help each other, we all want to make each other better. You can really feel that in this place.
She's open to showing men's sport if there's an appetite for it, or if there's an important national team game on , but the priority will always be to broadcast women's sport first, even next-day replays of games that happen overnight when they're closed. Recognising the crossover between women's sport fans and the LGBTQIA+ community, and appreciating that queer fans of sport may not feel safe going to regular sports bars or pubs to watch sport and socialise, she wanted to ensure the bar was visibly inclusive for anybody and everybody who wanted to be part of it.
"So many queer organisations have reached out to us already, a whole bunch of drag queens as well. One of them, who works next door and does drag, said they're going to rock up on our launch. Valente has even asked for women security guards to be used during the busiest periods on weekends, and is planning women's sport trivia nights, as well as watch parties for major women's sport events.
Women's Sport Bar Matildas A-League Women Inclusion AFLW NRLW Broadcasting Television Oxford Street LGBTQIA+
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