Trusted parents may be better than doctors at raising vaccine rates, a new study suggests
Part of the problem is the vocal anti-vaccine movement in the U.S. and a lack of access to adequate health care services. But another issue might be that the most effective pro-vaccine communicators aren’t being used.
, after which parents were asked whether they were “not likely,” “somewhat likely,” or “very likely” to get their child vaccinated:imagine that a doctor or nurse contacted them encouraging them to get their child vaccinated “around the United States [and] that the vaccine is effective, and it is also as safe as other vaccines that are given to kids.”imagine that they heard from other parents they trust saying that they had vaccinated their own children
“This study tells us that parents really value what they hear from other parents who they trust when it comes to decisions about vaccinating their children,” says Marie Heffernan, lead author of the paper and assistant professor in the department of pediatrics at Northwestern University Feinberg School of Medicine. “The current study was in the context of the COVID-19 vaccine for children, but we can think about this in terms of other routine childhood vaccinations as well.
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