Dozens of Western brands have angered Chinese consumers over their marketing or public statements in the past.
The NBA this week became the latest in a slew of foreign brands who have landed in hot water in China. Dozens of Western brands have angered Chinese consumers with their marketing or public statements, and many still appear to be struggling to learn their lesson at high costs. Though the mistakes range from apparently racist ad campaigns to a failure to represent China's perceived borders, it all boils down to one fundamental misstep, experts told Business Insider — a lack of respect.
The NBA this week became the latest in a slew of foreign brands who have landed in hot water in China. Dozens of Western brands have angered Chinese consumers with their marketing or public statements, and many still appear to be struggling to learn their lesson at high costs. Though the mistakes range from apparently racist ad campaigns to a failure to represent China's perceived borders, it all boils down to one fundamental misstep, experts told Business Insider — a lack of respect.
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