After entering turbulent waters two years ago, swimwear giant Seafolly is finally ready to focus on international growth.
Images of swimsuits have been tied to the Australian dream with the string of taut bikini tops for decades but that surf-resistant double knot recently unravelled.
“It’s a new team, and it has been a challenge, but having gotten through COVID-19 we are seeing some topline growth and we are now ready for the next chapter.” The UK and revitalised US and Australian websites will feature the same content, with 31-year-old Melbourne model Shanina Shaik returning to Seafolly after making her debut with the brand in 2016. Shaik was photographed for the recent campaign when she was three months pregnant.“We are really proud to feature an Australian supermodel,” Santamaria says. “For a time we lost a bit of our iconic Bondi Beach reputation. We will never lose it as our foundation.
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