Pregnant bodies have been in the spotlight, thanks to celebrities such as Rihanna, but postpartum figures have yet to experience the same treatment.
“Pregnancy is celebrated, but this isn’t so much the case for mothers postpartum,” says Amelie Cazzulino, mum to 16-month-old Gabrielle and founder of postpartum care brand Bare Mum.
“This is why you see products like belly bands being bestsellers, but the reality is they’re basically corsets. They don’t do you any good as they put downward pressure on your pelvic floor muscles.” “We weren’t violating any of their guidelines. The images weren’t showing any breast or anything. But you could see postpartum bellies and stretch marks and scars. We wanted women to feel comfortable in their own skin by seeing that this is what other women look like as well.”
She says it took time to recover from her multiple surgeries and feel comfortable enough with her physical self again. Throughout her IVF journey, Marie found herself continually advocating for herself in the medical system based on intuition, which resulted in an endometriosis diagnosis.
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