How one gambling operator spends millions to make you reach for your phone
Between January 2013 and June 2018 Sportsbet paid more than 1,500 entities a combined sum of $490.5 million in marketing and promotional endeavours.Among the entities is Quantium, a data analytics firm that National Australia Bank supplies with de-identified customer transaction data from all NAB account holders.
"I think most people would be pretty shocked to know that their bank is sharing their transactional information," said Lauren Levin, the director of policy and campaigns at Financial Counselling Australia. He said that the information provided to Quantium was not considered to be personal information subject to Australia's privacy laws.Sportsbet's aggressive marketing strategy has potentially already breached state gambling laws. 7.30 can reveal that in December 2018, Liquor and Gaming NSW filed criminal charges against Sportsbet for four counts of unlawful gambling advertisements on its website.
This fell slightly in 2017 to $101 million but in the first six months of 2018 had already exceeded $98 million, suggesting that last year may have been its highest spend.
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