This Pringles caviar collection is a sign that the rich delicacy is getting more affordable

The 'Crisp and Caviar' kits inspired by the 'Real Housewives of New York' and TikTok trends are just $49 to $140, priced for the 'caviar curious.'

Caviar may be celebrated as one of the world’s great luxury products. But these days, it’s increasingly finding its way into the mainstream.

Mauricio Jenkins, the U.S. marketing lead for Pringles, said in a statement that “the nation is craving Pringles and caviar — and in true Pringles fashion, we’re satisfying the caviar curious.” Some said it is actually the ideal way to enjoy caviar — or as one fan told The New York Times: “If you put caviar on blinis or chips or put chives or red onion on it, it masks the flavor. Why are you eating something that costs $200 an ounce just for it to taste like red onion?”

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