An online petition demanding to 'make Instagram Instagram again' has received tens of thousands of signatures, as users voice their frustration with changes made to the social media app.
Instagram was first prompted to introduce video to the app back in 2013 because it was threatened by Vine, a now-defunct social media platform that allowed users to create and share six-second videos.
Instagram's initial MO was as a way to share photos with friends, but Ms Bruening's petition says users don't need the app to become over complicated. "It feels wrong to switch the algorithm on creators that have made a living and contributed to the community, forcing them to change their entire content direction and lifestyle [to serve a new algorithm]," it says.Kylie Jenner shared the message on her Instagram story to her 360 million followers.
It's not the first time Ms Jenner has used her social media following to voice her frustrations with a platform. Since Ms Jenner shared the post criticising Instagram, Meta's share price has remained relatively flat.Even though Ms Bruening's petition is growing in popularity, it's not the first time Instagram has been petitioned to make changes to its user experience.
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