TikTok investigating claims executive said he ‘didn’t believe’ in maternity leave

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TikTok investigating claims executive said he ‘didn’t believe’ in maternity leave
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UK-based e-commerce boss Joshua Ma to step back from role, according to reports

TikTok says it is investigating remarks allegedly made by a senior executive disparaging the concept of maternity leave, amid reports he is stepping back from his role.

But while Douyin users, as well as users of TikTok Shop in the various Asian markets where it was first launched, leapt on the service, in the UK it has struggled to gain traction. Hosts and brands are regularly subsidised by TikTok, which supports deep discounts in sales but has failed to garner a regular returning audience.

The difficulties have led to a reported exodus of staff from the UK operation, with half the 40-member team stepping down in the eight months since the service launched.

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