Amid stories of doom and gloom in the local wine industry, an 'exciting' cultural shift is taking place on and offline in how wine is being consumed and talked about.
Tom Gilbey 's running time — a more than respectable but otherwise unremarkable 4 hours 41 minutes — wasn't the cause of his virality. That he stopped to conduct a blind wine tasting at every mile was more astonishing.
"I don't know how he does it, but he manages to be a wine snob without the snob part. I love him," reads one comment on TikTok.For Leanne Altmann, who oversees every wine and beverage poured at the network of restaurants, bars and stores run by famed chef Andrew McConnell, it's a welcome development.
On a recent trip to Australia, the founders of influential alternative wine magazine Noble Rot could detect clear similarities to what they have observed in places like New York or their home in London. "Since we started, there's been a generation of people who question everything the baby boomers said about wine," he said.
They asked for an autograph and then discussed in earnest a wine they had tried earlier. Keeling listened intently as the young men talked about the wine as if it were new music from a previously undiscovered artist.
Noble Rot Wine Bar Melbourne Tom Gilbey Marathon Tiktok Instagram Winefluencer
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