Chaos unchecked: A comprehensive timeline of Elon Musk's Twitter verification saga - for now
that Musk assembled a team of staffers to work on a new verification model, and told them if it wasn't complete by Nov. 7 they would be fired. to work 12-hour shifts, seven days a week, and to sleep in their offices to implement Musk's changes. Musk's new verification model was designed to become part of Twitter's existing Twitter Blue feature, a $4.99 monthly subscription offering premium services. It launched earlier this year, but to low engagement.
The aim, it appeared, was to boost Twitter's subscription model so the company didn't have to rely so heavily on advertising. But the effort immediately ruffled feathers. Leigh Vogel/WireImage/JIM WATSON/AFP via Getty Images As news spread about paid verification, celebrities and notable figures like Stephen King began speaking out, claiming they would leave the platform if they were forced to pay for a blue check. ."If that gets instituted, I'm gone like Enron."
The next day, Musk responded to the novelist, writing,"We need to pay the bills somehow! Twitter cannot rely entirely on advertisers." "I will explain the rationale in longer form before this is implemented. It is the only way to defeat the bots & trolls," Musk said in a
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