Toyota achieved a new sales record in Australia in 2024, delivering 241,296 vehicles and becoming the most popular brand for the 22nd consecutive year. The RAV4 emerged as Toyota's best-selling model, surpassing the HiLux and coming close to the Ford Ranger's market-leading sales. Despite a decline in LandCruiser Prado deliveries due to model transitions, Toyota's strong RAV4 demand drove its year-on-year increase of 26,056 deliveries.
2024 saw a record number of new vehicles delivered to Australian buyers, and a handful of brands almost singlehandedly helped the new high-water mark happen. Of the 51 brands which sold vehicles in Australia throughout 2024 , and which reported sales to either the Federal Chamber of Automotive Industries or the Electric Vehicle Council, only 19 posted year-on-year increases.
New vehicle sales hit record high, but slump expected soon
Toyota RAV4 Australian Car Market Record Sales 2024
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