Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel
Adidas was born in 1949 out of a family feud between brothers Adolf and Rudolf Dassler. They ran a shoe manufacturing company calledAs a result, Rudolf launched rival Puma in 1948. Adolf founded Adidas a year later in the same town ofand in 2022 reported $24.6 billion in sales, across categories like footwear and apparel. Its largest market is Europe, the Middle East and Asia followed by North America. The latter contributed $6.9 billion to overall sales last year.
The typical US Adidas customer earns a mid-to-high average income of between $75,000 and $99,000, according to, a mobile marketing platform that helps partners serve relevant ads on their apps. The startup collects users' first-party data, such as device or location info, from the over half-million apps that it is currently installed on.
The largest target market for Adidas is adults between ages 20 and 29, a period when fitness is typically a high priority for consumers, Start.io said. The Adidas target market is highly active, and includes athletes, as well as non athletes into sport. Adidas US customers also tend to visit company-operated stores three times a year on average. Customers more often than not purchase footwear, which accounted for 55% of Adidas total sales in 2022.
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