US abortion rights groups step up digital game to reach people online post-Roe

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US abortion rights groups step up digital game to reach people online post-Roe
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Anti-abortion groups have long dominated the online information space thanks to years of investment. Abortion rights groups are now taking them on

resource two years ago. Lauren Kernan, the director of content and UX strategy for the company, said that because of their site’s newness, it’s already an uphill battle when it comes to SEO.

Kernan said that the AbortionFinder.org social accounts also often get reported to the host platforms, leading these accounts to “go dark for a period of time” while under review, which further sets back their ability to simply be found easily online. from both Facebook and Instagram. A spokesperson for Meta told The 19th the company wants their “platforms to be a place where people can access reliable information about health services.”

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