Promotional content for Colossal Biosciences has been posted on Instagram and TikTok using the hashtag #ColossalPartner
Prof Kristofer Helgen, the Australian Museum’s chief scientist, said he was aware influencers were promoting the de-extinction project via Twitter and other online platforms.
“Some caution is warranted. You’d want some peer review and some expertise involved in vetting the kind of story that’s being told about what the scientists are planning to do,” Helgen said.
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