Two of Villanova basketball's biggest stars are benefiting from the ability to make money from their name, image and likeness rights as they head into MarchMadness.
the nation’s second-leading scorer, has had plenty of heart-to-heart business summits with her parents, not to mention some trusted lawyers. The 21-year-old Siegrist, like hundreds of college athletes across the country — including her fellow Villanova basketball peer, Collin Gillespie — are discovering how to balance the crossover dribble and their checkbooks, simultaneously.
When the calendar turned, and before she would earn women’s Big East Player of the Year honors and lead the Wildcats to the NCAA tournament, Siegrist was fielding NIL offers. Locally, she partnered with the Philadelphia law firm, Pond Lehocky, as an ambassador. And she was chosen by Outback Steakhouse — along with Gillespie — to be one of a dozen college hoops players who are the faces of the restaurant chain’s national “TeamMATES” marketing and advertising campaign.
Vona said the athletes who were selected for the “TeamMATES” campaign had to meet certain criteria, including fitting the company’s brand the campaign’s goals. Michael Hausfeld, the prominent Washington D.C. attorney, successfully represented O’Bannon and other former Division-I basketball and football players in the case, which eventually went before the Supreme Court on appeal. The Supreme Court upheld the ruling. Hausfeld said today’s amateur athletes profiting off of NIL deals is “a long time in the making, and extremely well-deserved for the athletes.
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