TIME spoke with CEO Jim Rowan about Volvo's moves in the changing world of automobiles
uto industry leaders didn’t used to be the sort of folks who talked about transformational change. Car companies tended to hire longtime industry veterans as chief executives, and their talking points would tread the same staid ground: better gas mileage, new design concepts, and other slight changes to the same gas-powered products they had been selling for generations.
“Of course, battery chemistry and the e-motors and inverters are hugely important, but data, software, silicon and connectivity are really going to be the biggest changes,” Rowan says. “The auto companies that get this right, and come out as leaders, I think will become some of the biggest tech companies of the next decade or two decades, even.”The following interview has been condensed and edited for clarity.
I want to zoom out a little bit and talk about you coming on board at Volvo. I’m interested in why you took the job. The third thing is that all of this is underpinned by sustainability and the move towards carbon neutrality. I’m late in my career at this point. This will probably be my last gig before I hang up my boots. So you get a chance to leave it all out there at a company that’s got great heritage and an industry that’s transforming massively, and which can be really beneficial from a carbon neutrality point of view, if we take it seriously.
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