How do we solve a problem like the sexualisation of women in the media? Enter: sexuality offsetting.
But how might something like that ever work? The premise is actually a simple one.
There are currently more than 160 million women worldwide who do not have access to contraception – and it is estimated it will cost $59 billion fulfil these unmet needs. However, even when contraception is available, Unerman says that cultural pressures, such as social norms, traditional gender stereotypes, prejudices and stigmas, mean that many women do not have the choices that are available to most people. This is where sexuality offsetting could make a big impact.
From charitable contributes to the provision of free condoms, Unerman identifies a new provocation to the media, advertising and entertainment industry to take responsibility for a better and more equal future for everyone.
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