The optics war between Amazon.com and its critics is intensifying on Cyber Monday.
The optics war between Amazon.com and its critics is intensifying on Cyber Monday with labour, environmental and digital privacy groups staging events around the globe to amplify their concerns about the world's biggest online retailer.
The coordinated efforts seek to steer attention from the big Cyber Monday discounts Amazon is offering on voice-activated speakers and Nerf dart guns to issues like warehouse worker deaths and injuries, the environmental costs of fast delivery and the increasing amount of information tech companies gather about customers.
The big change this year is the coordination between disparate groups. A key development for Amazon critics was the announcement last week of a newly formed organisation called Athena, which brings together dozens of groups and claims 1 million members.
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