It's known as an SVOD — but there's something everyone's getting just plain wrong about Peacock
How a consumer perceives Peacock shifts based upon an individual’s circumstances and location. If you subscribe to Comcast, Cox or Charter cable TV or broadband service, you have free access to the ad-supported SVOD tier, making it AVOD. For others outside the geographic service areas for these MVPDs, access to the premium tier is SVOD-only., total subscribers to at least one of broadband and cable continues to grow.
A downside of housing all offerings under one roof has been confusing reporting in the quarterly earnings calls. For several quarters, Comcast persisted with only giving out the number of monthly average accounts, which led to confusion among analysts over what a"subscriber" actually was. Thankfully, this has been simplified since Q4 2021, with the current stats showing 13 million paid subscribers and 15 million monthly average users .
A case study of Peacock content integration is Comcast’s investment in the WWE, being the exclusive U.S. home for the WWE Network service and offering all Comcast, Cox and Charter subscribers free access to WWE’s monthly big events, including Wrestlemania. Peacock not being considered primarily as an SVOD makes sense given that as a pure SVOD service, the streamer is considerably below industry rivals Netflix, Hulu, Disney+, HBO Max and Paramount+ for marquee originals and buzz.
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