What is behind the hounding of Hailey Bieber? Toxic fandom and divisive algorithms | Arwa Mahdawi

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What is behind the hounding of Hailey Bieber? Toxic fandom and divisive algorithms | Arwa Mahdawi
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The internet is now one big harassment machine – and fans can easily become unhealthily fanatical, writes Arwa Mahdawi

Wed 29 Mar 2023 07.00 BSTo this is embarrassing to admit, but, when I was a tween, I was obsessed with Bush. THE BAND! THE BAND! I adored the lead singer,, and I assumed that one day the stars would align and I would marry him. I spent hours on the dial-up internet inhaling Bush-related content and I harboured a grudge against Gwen Stefani, because she was with Gavin, living my dream. What I didn’t do, however, was send Stefani any online threats.

Fast-forward a million years and the internet is now one big harassment machine. Fans, tweenage and older, can become unhealthy fanatics very easily. See, for example, the drama between the fanbases of the model Hailey Bieber and the singer Selena Gomez. This saga is too inane to properly explain, but, in brief, the two women have been pitted against each other by their fans because they each dated.

Gomez fans have been attacking Bieber so relentlessly that the poor woman has repeatedly begged people to leave her alone. Gomez has also asked her fans to stop, to no avail. Earlier this month crowds at a Justin Bieber concert chanted “” when he went on stage. It doesn’t matter how rich and famous you are: relentless harassment is unbearable.

It’s not just Bieber who has found herself hounded as a result of toxic fandom. Being a critic today should come with hazard pay; say the wrong thing about someone’s fave and you can quickly find yourself the victim of a vicious pile-on. In December, for example, the co-director of Everything Everywhere All at Once had toRabid fandom isn’t all bad: in some instances it has been channelled constructively.

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