Facebook has threatened to remove Australians' ability to post news content to its platforms if the Federal Government does not back down on a proposed code of conduct.
The Government says the code would simply bring the industry into line with other industries that operate in Australia.
"So the digital platforms should be grateful if they can get out of this by paying some revenues to companies."Facebook's Mr Easton said removing news from its platform was "not our first choice — it is our last". Users clicked on Australian news items shared on Facebook 2.3 billion times in the first half of 2020, Mr Easton said, generating some $200 million for Australian media outlets.
"All the data they harvest around news consumption as well as advertising revenue … behavioural data that they generate around the consumption of news content, for example your political preferences, socioeconomic background.
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