In 2017, two Indian firms began offering workers a day off for a painful period — earning much praise but also some criticism. We wondered if this policy is gaining favor in India and beyond.
Culture Machine was acquired by another agency in 2019 that did not respond to queries about the period day off. But the second pioneering period day company GoZoop has continued the policy. And they're part of a growing trend.
Similar policies exist in other countries, including China, Indonesia, Japan, South Korea, Zambia and Mexico. Another adoptee is BharatShakti, a Delhi-based media startup. In 2021, Neelanjana Banerjee, who heads content creation, proposed a period leave policy in her organization — and the boss said yes."I never felt safe in sharing this problem with any of my superiors [in previous organizations] — most of my superiors have been men," she says. But, in her current job, she found that the company's head was more receptive.
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