Rarely has the lack of football club experience at senior levels of the AFL been so exposed as it has by the refusal of game bosses to adequately respond to the increasing angst among its senior coaching community. AFL
For the first time the AFL Commission has no serving former player and the same goes for McLachlan’s executive. Chairman Richard Goyder indicated that he would look to bolster his board at the start of the season but nothing has changed. Nor has it changed, despite ongoing promises, for most senior coaches still working on significantly reduced wages.including women and indigenous coaches
No one is suggesting Cook’s esteemed place in the AFL hierarchy is not deserving of a multimillion-dollar new deal, but the AFL’s refusal to act upon the coaches’ mounting disenchantment means that even if consistent finals performer Scott moved to a new club, no football department could afford to lift his wage without making damaging sacrifices elsewhere.“It’s as wrong as anything I’ve seen in footy,” said Sydney coach John Longmire this week.
The AFL Coaches Association, which is funded by the AFL, has failed to influence the debate and has no true clout. It is worth remembering that- cuts which later deepened - and then operated under savage football department cuts in the belief that player list sizes would be cut also to the mid to high 30s. This never eventuated.
Western Bulldogs coach Luke Beveridge, another vocal critic of the soft-cap cuts, actually quit the association 18 months ago. At the AFL season launch Beveridge departed immediately after receiving his life membership and refused to attend the meeting between the 18 club coaches and the AFL the following day.One of the most disturbing elements of the simmering feud is the wedge driven between coaches and club bosses, which has largely been fuelled by the AFL.
Either way it seems a strange way for the AFL to do business. Surely, the days of the head office divide-and-conquer strategy are long gone and the competition bosses should be working for harmony across the game and within the clubs after so much sacrifice and angst. McLachlan says he has the highest regard for senior coaches and yet has failed to act on their behalf.
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